CANDDi Insights

who is on your website?

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Campaign and Digital Intelligence: the Prospect Analytics Pioneer. CANDDi tells you WHO is on your website, not just how many people. It tracks visitors across time and multiple devices, combining behavioural data with social profile information to provide actionable sales insight to boost ROI. CANDDi helps you to: - Close Deals: Enable sales teams to make intelligent, timely interventions with rich profiles and real-time behaviour tracking - Nurture Leads: Identify the hot prospects and the 'nearly' customers and automatically nurture them towards a sale - Optimise Marketing: Cut sales cycle length and cost by focusing on the campaigns that deliver sales not just leads

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Posts: 85
Reposts: 0

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The gender divide in Tech: A leaky pipeline?

I'm proud to be able to say that in my company we have a 50:50 gender split.

I've worked in several financial services companies in the...

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Explorations - by Bryan Johnson

So here's a nice one for Friday evening with a glass of something in hand.

Working for a Tech company keeps you on the edge, always...

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Insight on re-marketing

I tend to agree with Xiao is this article, however I do feel there are so risks involved in re-marketing, timing being the main point.

Yes...

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Apprentice gets Sir Alex to open new office

Once again reminds me why I love hiring apprentices 

'In the last 25 years it's been very easy for people to go to college or university, so we find life skills and hand skills once...…

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How to engineer a great customer experience?

I studied for my NVQ Level 3 in Customer Service well before I graduated in 2000 (during a part-time training role) but the main...

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This isn’t what should be happening in this country

Funny isn't it - but the longer this saga between Apple and the FBI is continues the harder my views are becoming.  

When you start...

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Feeling Like a Slug from Sitting all Day?

A nice client of mine brought this to my attention today and made me realise how lucky I am to work at a great company that thinks about...

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The presentation, the product or the person?

So I read this post a little earlier and came to realise that everybody spends a lot of time thinking about are we sending the right...

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Introverts within a sales environment

One of the most successful sales people I have ever worked with was most definitely an introvert.

His joy did not come from being able to...

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Where in blazes are the Sidebar Ads????

I didn't notice this until I read one of our client's posts!

A great read from Robert Diggle at www.data-broker.co.uk.

Thanks for the...

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Lawyers: How you will use your job....

IMHO the early part of AI will be the reduction in the number of entry level jobs.  We're *always* going to need the true experts in the...

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Growing your company with Twitter?

I noticed that not all my clients use Twitter, so here is a brief rundown of what it can do for you.

It relates to a financial advisory...

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How to Apply Analytics Data to Make Better Content Marketing Decisions

The Content Marketing Institute has a free eBook I thought my followers might find useful in their roles.

How do you measure up when it comes to measuring the impact and value of the content you are publishing? Chances are you are using...…

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The Recruiters Hangout 2016

I saw this and thought of some of my ex-colleagues who are now in recruitment and wanted to share it (you know who you are).

The next...

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"Greatness" by David Marquet

If you only watch one video this weekend - please watch this one.

  • Lead by intent not by command 
  • Train your people to become leaders in...
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What is the difference between Ideal Client and Target Audience? - See more at: http://smeneeds.co.u

I've (we've :( ) fallen for this time and time again.

Lets be jack of all trades and master of none of them!

Whenever I talk to people about their marketing, the topic of who they market to comes up.  If you are a regular reader of my...…

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Email Newsletters? Pretty powerful if you do them correctly

Traveling to work on both the train and tube every morning, taking a quick glance around you will find the majority of people consuming...

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Raising finance to help pay HMRC debt

Another interesting blog post from one of my clients today.

Avoid getting to the stage when the winding up petition letter from HMRC drops...

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How to Write the Perfect LinkedIn Connection Request

I happened upon this today and as I will be connecting with more of my clients on a daily basis, I needed to ensure I don't make any faux...

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Get found on Twitter

Here's a simple tip to get more followers organically:

  1. Go to your Twitter settings (found by clicking your icon in the top right-hand...
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Creating and working your "hero" content

I wanted to share this white-paper by Context PR as it covers key points such as:

- Identifying a worthy "hero" topic,

- Creating the...

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The Threat to Data Security

If I've nothing to hide then why would I care about the Government having this capability

(but that not withstanding I'm siding with Apple...

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Mental Health in Start-ups

Slightly different to my usual postings - but I'm 100% in support of James here.  Mental health's a huge (and growing) problem for all...

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Returning to work after having a baby...

The CANDDi Office Baby is nearly 6 months now, and I've got a couple of weeks maternity leave left. I've been here before, around 5 years...

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Struggling with social media marketing?

Starting social media advertising can be a little nerve-wracking for a newbie. (What if I come across as an idiot? Will anybody even read...

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EU General Data Protection

Since it's Valentine's day et al, I was reading up on the forthcoming EU data protection legislation.  Peter's write up is spot on.  

Like...

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Business: What's love got to do with it?...

...A lot! I love this article by Wendy Lea on the importance of love, passion, and purpose in business. If you throw yourself into what...

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F-off shore

Once again - I'm singing Lawrence Jones' and UK Fast's praises.  I'm such a fan of this - "Buy British" shouldn't just relate to "beef",...

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A New Framework For Managing Today's Employees

I can't speak highly enough about this book - it's revolutionised the way I'm thinking about employer / employee relationships. ...

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Get connected with your body

I'm massively into health tech (esp tests which I can perform myself on my own body - think 23andMe but cooler ).  I've just registered...

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Key metrics for a SaaS business

Awesome article and 100% supporting this - I think the LTV calculation is incorrect - we've always used a slightly more complex...

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Stop selling yourself short - just a little bravery is required

'It's only business and they can always say no' - great advice from my first boss. He explained that all we were doing is business and...

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