CANDDi Insights

who is on your website?

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About

Campaign and Digital Intelligence: the Prospect Analytics Pioneer. CANDDi tells you WHO is on your website, not just how many people. It tracks visitors across time and multiple devices, combining behavioural data with social profile information to provide actionable sales insight to boost ROI. CANDDi helps you to: - Close Deals: Enable sales teams to make intelligent, timely interventions with rich profiles and real-time behaviour tracking - Nurture Leads: Identify the hot prospects and the 'nearly' customers and automatically nurture them towards a sale - Optimise Marketing: Cut sales cycle length and cost by focusing on the campaigns that deliver sales not just leads

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Statistics

Posts: 85
Reposts: 0

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Content is King, Engagement is Queen

Really nice little article regarding how to get the best results from your marketing content. 

I like the idea of using multi channels...

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Looking for More Time for YOU???

Mind Full, or Mindful? That is the question!!

A client of CANDDi, Claire Fuller, kindly shared a webinar recorded recently and by giving...

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Digital Marketing in 2016 - 10 trends to watch

Exactly on it! A number of people I've been speaking to recently have focused on some of these points (particularly accountability in...

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3 Strategies for Maximising Email Deliverability

I occasionally get email campaigns from clients landing in the spam folder or just the promotions tab in my Gmail account.

Get your...

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Is Love a Productivity Hack?

Today, Laura Gordon came into the CANDDi office and gave us a valuable lesson on happiness at work. If you contact Laura, I'm sure she'd...

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Your Guide to Email Design...

In my role at CANDDi I'm constantly reviewing our client's email campaigns to ensure they have inserted the CANDDi coded hyperlinks into...

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Want to boost your website traffic???

Speaking to clients on a daily basis and looking at their websites regularly, I've noticed that some clients would find these five tips...

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How to break the ice

Ahhh Saadia Choudry - how true is this ;-)

Seriously one of the things we spend most time teaching new sales team (and Account Management...

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25 metrics to gauge content marketing success

Obviously ROI is the king here, but there are some interesting metric's around content sharing. These may have intangible results but...

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The Impostor Syndrome

IMHO we've all been there but it's the people "putting themselves on the line" (Entrepreneurs, Sales People) who suffer the most.  

A feeling of “phoniness in people who believe that they are not intelligent, capable or creative despite evidence of high achievement.” ...…

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A study in Content Marketing Success

Stephen's writing and analysis never fails to impress me.  In this blog post / deck he analysis content marketing strategies and...

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Being positive vs Positive self talk

The hardest part of sales is the constant rejection.  Regardless of hunter / farmer / new business development or door to door sales.

How...

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Difference between Interest and Intent

This is so important in the sense of selling, having the best product/solution means little to nothing if your prospect is not at the...

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Why a Comprehensive Content Strategy Includes Podcasting

I didn't believe podcasts could add much value but having read about how easy they are to set up and how the content can be created (e.g....

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Who thinks they're going to be in sales when they graduate?

Where does our education system go wrong? Especially in the 21st century, communication, listening, persuasion, seem to be falling out of...

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NO NO NO - Social selling isn't relationship selling

Sorry Wikipedia - I love you to bits but this is JUST PLAIN WRONG.  IMHO, Social Selling isn't a return to relationship selling.  

Social...

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Inbound Sales - is about focusing on individuals

I couldn't have said it better myself - unfortunately for most businesses there is no "one sized fits all" and no "out of the box simple...

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Social media and social selling

As just having my 70 year old mother join the world of facebook I can buy into the power of social engagement.

This article has some...

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A comprehensive guide to mastering Twitter video

Following on from my recent Passle regarding the use of YouTube, I thought I'd take it a step further and introduce you to Twitter video!

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Boost Your Blog's ROI - 4 Things You Can Do Right Now!

At CANDDi, getting better at what we do is a never ending journey. The same should be true of your blog. There is always room for...

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"Sales Tips" - Actually, tips for success in anything!

ABSOLUTELY agree with pretty much everything in this article, and perhaps especially point number three. 

It's so easy to fall into the...

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Using YouTube for Content Marketers

I've noticed my clients using Twitter, Linked-In, and occasionally Facebook but very very rarely seen clients using YouTube to complement...

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