I wanted to share this white-paper by Context PR as it covers key points such as:

- Identifying a worthy "hero" topic,

- Creating the "hero" content,

- Getting the look right,

- 16 ways to work your "hero" content to drive results,

- Don't forget the call to action

Adding new content to your site gives subscribers to your newsletter more reasons to engage with you. 

Take a look and if you need help, the nice people at Context would love to help you.