I wanted to share this white-paper by Context PR as it covers key points such as:
- Identifying a worthy "hero" topic,
- Creating the "hero" content,
- Getting the look right,
- 16 ways to work your "hero" content to drive results,
- Don't forget the call to action
Adding new content to your site gives subscribers to your newsletter more reasons to engage with you.
Take a look and if you need help, the nice people at Context would love to help you.
Creating a strong, useful piece of content is an investment worth making. From lead generation, to an enhanced profile, to media coverage and social engagement; there is so much that your “hero” content can do. Think carefully about your content, understand your audience and set out your goals early in the process. Ensure you are giving your audience relevant content that builds your reputation, credibility and influences conversion. Our latest white paper talks you through the process of choosing the subject and form of your content, building it and maximising its potential.