Spotted a thought-provoking guide from ABA Design this week on the importance of developing a strong brand.

It's easy not to worry too much about your "brand". (I sorted that when I picked a company name and logo, right?)

However, as mentioned in the guide, there are points (especially of change/growth) within a company's lifetime where reality might begin to diverge from the original ideas the company started with. If you don't take a little time to rethink your brand and make sure everything agrees, your business might suffer.

Plenty of practical elements to consider in this handy guide...

ABA Design - Branding for ambitious companies guide