I've (we've :( ) fallen for this time and time again.
Lets be jack of all trades and master of none of them!
Whenever I talk to people about their marketing, the topic of who they market to comes up. If you are a regular reader of my blogs/LinkedIn posts, you’ll know my opinions on the word anyone. Put succinctly, it is a word many people believe helps their marketing performance, whereas it actually hinders things.