Lots of my clients have a very small team and some are the only person in the company, so getting some free help with your marketing strategy will be useful unless you happen to be a marketing expert running your own marketing company. Knowing how to prepare a new launch, re-brand or long-term campaign, rather than just go at it ad-hoc without any plan is obviously going to return better results. Having had a small business in the past, I'd have found some of these techniques useful
So you’re gearing up to run your first marketing campaign, are you? You’ve got your pencils sharpened and lined up in descending order of length. You’ve got a rainbow collection of sticky notes. But you’ve got no idea where to start. Don’t worry, we’ve got your back.