Following on from my recent Passle regarding the use of YouTube, I thought I'd take it a step further and introduce you to Twitter video!
So, why Twitter video? Perhaps a better question is why not? Twitter users love video and this is especially true for Twitter users on mobile devices.
82% of users watch video content on Twitter. In addition, Tweets with video get more engagement:
- 2.5 times more replies
- 2.8 times more re-tweets
- 1.9 times more favourites
The Twitter video is a maximum of 30 seconds long which coincides with most people's attention span for social media video - perfect to get your company's product or service out there in front of people.
Again, some people are more visual than others, so to ensure you cover all bases, why not try producing a quick video now?
Twitter is one of the most established social media platforms available to businesses today, which has created a lot of stiff competition. As a result, trying to differentiate yourself from the millions of other companies fighting for users’ attention is difficult. How do you stand out on a social network that has over 320 million monthly active users? You could use Twitter ads, try Tweeting more frequently or do influencer outreach. However, there’s a solution that’s built right into Twitter’s mobile and desktop apps that you’re probably overlooking. We’re talking about Twitter Video. Twitter Video gives you an opportunity to connect with your audience on a more personal level, tell better stories and create a richer experience. If you’ve been contemplating getting into video marketing, then Twitter Video could be the perfect starting point.