Following on from my recent Passle regarding the use of YouTube, I thought I'd take it a step further and introduce you to Twitter video!

So, why Twitter video? Perhaps a better question is why not? Twitter users love video and this is especially true for Twitter users on mobile devices.

82% of users watch video content on Twitter. In addition, Tweets with video get more engagement:

- 2.5 times more replies

- 2.8 times more re-tweets

- 1.9 times more favourites

The Twitter video is a maximum of 30 seconds long which coincides with most people's attention span for social media video - perfect to get your company's product or service out there in front of people.

Again, some people are more visual than others, so to ensure you cover all bases, why not try producing a quick video now?