Exactly on it! A number of people I've been speaking to recently have focused on some of these points (particularly accountability in terms of ROI, and personalisation).
I've also felt a shift in the attention of marketers towards wanting to see not just "higher traffic" on their website, but concrete results in terms of knowing which methods brought prospects who actually converted.
Just yesterday I was at an event where I saw a presentation on a tool which allows marketers to embed purchasing within video content, to demonstrate direct returns from their content creation (point number 1). The same event also had presentations on Influencer Marketing (point 6) and web tracking/personalisation (point 3), as well as using data science to provide audience insight (point 4).
Spot on, Marketing Tech Blog!
10 Trends in Digital Marketing 1. Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but I believe the trend to watch is improved attribution within analytics toolsets. 2. Think Global Instead of Local – multilanguage, real-time translation, and internationalization are all making it possible for commerce to go global. Not to mention that shipping already supports it. 3. Personalization – engagement and conversion rates increase when messages are personalized based on the timing, behavior, demographics and location of the buyer. 4. Emergence of Data Science – big data technology is now accessible to the masses and small and mid-sized businesses are gaining access to predictive data they never thought possible.