Carol of Morton Kyle, sales consultant and trainer extraordinaire, shares some brilliant tips for those of us who are on the front line of business development ;)
Her first rule of cold calling? "Don't be a cold caller!"
The other nine include tips on researching, the call/email conundrum, adding value, not stalking, qualifying fast, fixing a process, and more.
Well worth a read!
Having received training on all these points over the past few months, I can testify that focusing on these areas has improved my game (and results!) considerably. :)
It’s Up to You… Being a Cold Caller can be the worst job in the world, the endless rejection, the Groundhog feeling. But, guess what? If that’s what you expect, that’s what you get… It can also be the best and most rewarding job in the world…if you’re GREAT at it. That’s where you have the choice. It’s a choice.