George Russell writes a handy set of marketing/CRM tips in 2017 - some great explanations of using automation, tips for email marketing etc.
(He knows his stuff on that :P)
George's 5 golden ways to engage your prospects in 2017: #1 – Start taking advantage of technology. #2 – Is it back to basics for email? #3 – Personalise your prospect emails. #4 –Start automating (if you’re not doing so already) #5 – Gain a deeper understanding into your prospect’s needs. He also mentions... -As Social Selling Evangelist, Jill Rowley states “It’s not just who you know but what you know about who you know”- Of course we're all about intel here at CANDDi, but they're right. Nowadays personalisation of message is absolutely necessary!